46th Academy of International Business UK & Ireland Chapter Conference

25-27 April 2019, University of Sussex, Brighton
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Multinational Enterprises and their Non-market Social and Political Strategies

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IMPORTANT DATES
Paper submission and registration is now open
Paper submission deadline: 15 January 2019 (for Main Conference papers) and 31 January 2019 (for Doctoral Colloquium papers)
Doctoral Colloquium: 25 April 2019
Main Conference: 26 and 27 April 2019

VENUE
University of Sussex, Brighton

CALL FOR PAPERS

The strategies of Multinational Enterprises (MNEs) are influenced by both market and nonmarket forces surrounding them. The ‘nonmarket’ environment comprises of social actors such as communities and non-governmental organisations; and political actors such as regulatory agencies and the government. In a global business context, there is a greater variety of nonmarket issues and stakeholders who often have conflicting expectations. Via Nonmarket strategies, MNEs can address the interests of various stakeholders, such as of customers in demanding low-priced products, of employees of having continued jobs, of shareholders of expecting reasonable profits, and of communities in contributing to local development.

In doing so, MNEs can participate in the government’s policymaking process by cooperating with nonmarket actors and by identifying win-win solutions. Research on MNEs’ non-market strategies is scarce and non-market strategies become increasingly important in the current age, when the regulatory environments are changing not only in emerging economies but also in developed countries – notably in the US and UK. 

​In line with the conference theme, we therefore call for greater research in this rather less-researched, yet important aspect of international business, and the implications of MNEs’ nonmarket strategies in the current times. While we focus on this theme, we welcome papers in ALL areas of International Business. Please see our conference tracks for further information.
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KEYNOTE SPEAKERS

Jonathan Doh
Rammrath Chair in International Business and Professor of Management,
Villanova University School of Business, USA. 
​Co-editor in Chief: Journal of World Business

Thomas Lawton
Professor of Strategy and International Business and Head of the Department of Strategy and Entrepreneurship
University of Surrey, Surrey Business School, UK. Associate Editor: Long Range Planning​

Steven McGuire
Professor of Business and Public Policy and Dean - University of Sussex Business School, UK. Editorial board member: Business and Politics and European Journal of International ​ Management

Conference Chair: Vikrant Shirodkar
Conference Committee Members: Roger Strange, John Luiz, Yong Yang, Norifumi Kawai, Steven Brieger, Eleni Piteli.
For conference related queries, please email: aibuki2019@sussex.ac.uk