46th Academy of International Business UK & Ireland Chapter Conference
25-27 April 2019, University of Sussex, Brighton
Multinational Enterprises and their Non-market Social and Political Strategies
Call for Papers
The strategies of Multinational Enterprises (MNEs) are influenced by both market and nonmarket forces surrounding them. The ‘nonmarket’ comprises of social actors such as communities and non-governmental organisations; and political actors such as regulatory agencies and the government. In a global business context, there is a greater variety of nonmarket issues and stakeholders who often have conflicting expectations.Via Nonmarket strategies, MNEs can address the interests of various stakeholders, such as of customers in demanding low-priced products, of employees of having continued jobs, of shareholders of expecting reasonable profits, and of communities in contributing to local development. In doing so, MNEs can participate in the government’s policymaking process by cooperating with nonmarket actors and by identifying win-win solutions. Research on MNEs’ non-market strategies is scarce and non-market strategies become increasingly important in the current age, when the regulatory environments are changing not only in emerging economies but also in developed countries – notably in the US and UK.
In line with the conference theme, we therefore call for greater research in this rather less-researched, yet important aspect of international business, and the implications of MNEs’ nonmarket strategies in the current times. While we focus on this theme, we welcome papers in ALL areas of International Business. Please see our conference tracks for further information.
1. Jonathan Doh
Rammrath Chair in International Business and Professor of Management,
Villanova University School of Business, USA. Co-editor in Chief: Journal of World Business.
2. Thomas Lawton
Professor of Strategy and International Business and Head of the Department of Strategy and Entrepreneurship, University of Surrey, Surrey Business School, UK. Associate Editor: Long Range Planning.
3. Steven McGuire
Professor of Business and Public Policy and Head of School - University of Sussex Business School, UK. Editorial board member: Business and Politics and European Journal of International Management.
Dr Vikrant Shirodkar (Chair), Professor Roger Strange, Professor John Luiz, Dr Yong Yang, Dr Norifumi Kawai, Dr Liang Chen, Dr Pushyarag Puthuserry, Dr Steven Brieger, Dr Eleni Piteli.
 Doh, J., McGuire, S., & Ozaki, T. (2015). Global governance and international nonmarket strategies: Introduction to the special issue. Journal of World Business, 50(2), 256-261.
 Doh, J. P., & Guay, T. R. (2006). Corporate social responsibility, public policy, and NGO activism in Europe and the United States: An institutional‐stakeholder perspective. Journal of Management Studies, 43(1), 47-73.
 Teegen, H., Doh, J. P., & Vachani, S. (2004). The importance of nongovernmental organizations (NGOs) in global governance and value creation: An international business research agenda. Journal of International Business Studies, 35(6), 463-483.
 Lawton, T., McGuire, S., & Rajwani, T. (2013). Corporate political activity: A literature review and research agenda. International Journal of Management Reviews, 15(1), 86-105.
 Doh, J. P., Lawton, T. C., & Rajwani, T. (2012). Advancing nonmarket strategy research: Institutional perspectives in a changing world. Academy of Management Perspectives, 26(3), 22-39.
 Shirodkar, V., Konara, P., & McGuire, S. (2017). Home‐institutional Imprinting and Lobbying Expenditure of Foreign Firms: Moderating Effects of Experience and Technological Intensity. British Journal of Management, 28(4), 589-608.
 Lawton, T. C., & McGuire, S. M. (2001). Supranational governance and corporate strategy: the emerging role of the World Trade organization. International Business Review, 10(2), 217-233.